HEY SOHO

HEY SOHO is a German fair fashion label that creates casual and confident fashion for everyday wear. HEY SOHO was founded in 2017 by Elise Seitz in Hamburg. The HEY SOHO collection includes statement pieces such as sweaters, T-shirts, and joggers made from organic cotton and recycled polyester.

Under the HEY SOHO umbrella, the new SOHO STUDIO collection was created, focusing on understated, minimalist designs featuring seasonless pieces that can be mixed and matched. The collection is produced locally in Europe.

Elise Seitz, the founder of HEY SOHO and SOHO STUDIO, shares her love of fashion and interior design with her community every day and inspires people with her sense of aesthetics.