JNBY

JNBY is one of the eight fashion brands under the umbrella of the publicly listed Chinese company JNBY. JNBY stands for the abbreviation "Just Naturally Be Yourself". Designer Li Lin founded JNBY in 1994 and is still the Chief Creative Officer today.

The jackets and coats by JNBY have an unconventional, extravagant style that can by no means be described as mainstream.

JBNY down vests and JBNY down jackets are an important

part of the collection.

At JNBY, great importance is placed on continuously improving the comfort and quality of the materials used and adapting them to the most modern standards.